Transforming Data Management and Sales Strategy for a Leading Global Brand Portfolio
A leading global brand management portfolio, renowned for owning some of the most iconic household brands, faced significant challenges with data reliability and sales reporting. Struggling to provide accurate customer data to data brokers and lacking the insights needed to drive sales, the company turned to us for a comprehensive solution. By implementing best practice architecture and advanced Tableau dashboards, we transformed their data management processes and empowered their sales team, resulting in an 80% increase in sales within the first six months.
1
Architecture Migration
0
Reliability issues post-launch
$6M Net Profit
From data informed Sales strategy
The Challenge
Our client, a prominent global brand management portfolio, was grappling with critical issues related to data reliability and sales reporting. Despite their extensive customer data, they encountered frequent problems with data quality, making it difficult to meet the expectations of their data broker partners. Additionally, the sales team lacked the necessary reporting tools to identify and capitalize on monetization opportunities, hindering their ability to drive revenue growth. This combination of unreliable data and insufficient reporting capabilities created a significant barrier to achieving their business objectives.
Our Solution
We stepped in to provide a robust, best practice architecture for their data pipelines, ensuring zero issues post-implementation. Our solution focused on enhancing data quality and reliability, making their data partners satisfied with the consistent and accurate information they received. Furthermore, we developed advanced Tableau dashboards tailored to the needs of the sales team. These dashboards offered deep insights into customer data, highlighting areas with the highest potential for monetization. By enabling the sales team to understand and act on these opportunities, we facilitated a remarkable 80% increase in sales within the first six months. Our comprehensive approach not only resolved the data reliability issues but also empowered the sales team with the tools they needed to drive substantial growth.