Case Studies
Case Studies
Sep 10, 2025
Sep 10, 2025
Turning Data Into a Revenue Stream
Turning Data Into a Revenue Stream
Advisory
Analytics
Advisory
Analytics
The Situation
A leading global brand portfolio, home to some of the most iconic consumer names, wanted to do more with its first-party data. Sub-brands like its parenting division collected rich customer fields (e.g., due dates, demographics) that had value to partners — but messy pipelines and unreliable reporting meant they couldn’t monetize at scale. At the same time, the sales team lacked visibility into what data fields drove the most value, leaving them blind to new opportunities and reactive with existing clients.
The Problem
Frequent data quality issues disrupted delivery to data broker partners.
Manual, fragmented reporting left sales chasing anecdotes instead of trends.
No way to see which data segments or fields monetized best, blocking upsell opportunities.
Traditional enterprise systems were too rigid and too slow to fix the problem.
“We knew our data was valuable — but we couldn’t deliver it reliably, or show sales where the revenue was hiding.”
The Reset
We stepped in to make the data both reliable and revenue-ready:
Pipeline Overhaul — Refactored ingestion and transformation logic for zero downstream errors.
Secure Transmission — Built governed flows so customer fields could be shared safely with external partners.
Sales Dashboards — Tableau dashboards connected to governed Snowflake tables, showing which data fields and cohorts were selling most.
Opportunity Mapping — Clear reporting to target gaps with existing clients and prioritize new sales leads.
The Outcome
80% increase in sales and EBIDTA within six months, driven by improved visibility and reliability.
Data broker partners received clean, consistent feeds, restoring confidence
Sales teams gained line-of-sight into monetization opportunities, guiding upsells and targeting new buyers.
Leadership unlocked a new, scalable revenue stream from first-party data — turning what was once a liability into a growth engine. was the first system they trusted and took us from pre-revenue to huge scale.
“Clean pipelines didn’t just reduce risk, they created an entirely new revenue line.”
