Numbers you trust,
analysis that finds things before you ask,
and AI that acts on both.

We close the gap between the data you have and the decisions it should be improving. A small senior team that sits in your stack for a while, gets the numbers agreeing and builds the systems and AI that act on them.

  • Health & Fitness | SaaS

  • Autonomous Vehicles

  • Food Marketplace | SaaS

  • Fintech | Financial Services

  • Food & Beverage | Licensing

  • Health & Fitness | SaaS

  • Autonomous Vehicles

  • Food Marketplace | SaaS

  • Fintech | Financial Services

  • Food & Beverage | Licensing

  • Health & Fitness | SaaS

  • Autonomous Vehicles

  • Food Marketplace | SaaS

  • Fintech | Financial Services

  • Food & Beverage | Licensing

  • Home & Kitchen | Omnichannel

  • Fashion & Apparel | Wholesale

  • Luxury Camper Vans | DTC

  • Maternity Apparel | DTC

  • Apparel & Fashion | DTC

  • Home & Kitchen | Omnichannel

  • Fashion & Apparel | Wholesale

  • Luxury Camper Vans | DTC

  • Maternity Apparel | DTC

  • Apparel & Fashion | DTC

Sound familiar

Where people usually are when they call us.

Sick of agencies.

Fair, and on paper we are one. The difference is structural rather than promised: no retainer to defend, nothing running on our infrastructure, everything built in your stack under your name, and no notice period. If we stop being useful, stopping is easy, which is what keeps us useful.

Guidance that leads to decisions, not just dashboards.

Too busy to fix it in-house.

\Your team already knows the reports disagree, and nobody has three clear months to fix why. We do that work inside your stack with a couple of hours a week from your side, and the definitions end up written down and tested rather than argued about, so the fix outlives the project.

Guidance that leads to decisions, not just dashboards.

You do not trust the measurement, and nobody has shown you a better option.

There is no one true number, and anyone selling one is guessing. Different decisions need different evidence, so we match the method to the question and tell you how much confidence each answer carries, including when the honest answer is directional at best.

Guidance that leads to decisions, not just dashboards.

AI sounds right, and you have no time to work out what is actually trustworthy.

You should not have to become an AI evaluator to benefit from it. We bring the patterns already running in other operations, set them up under your approvals with a log of everything they touch, and stay until your team runs them without us.

Guidance that leads to decisions, not just dashboards.

Underneath all four it is the same work, in the same order: make the numbers trustworthy, build the systems and agents that act on them, and hand it over working.

Where to start

Where to start

Start where it hurts, or start with what needs building.

Every engagement starts with one gap in one place, not a transformation. Pick whichever door fits how you think about it.

Every engagement starts with one gap in one place, not a transformation. Pick whichever door fits how you think about it.

By where it hurts
By where it hurts

A part of the business where the decisions keep stalling.

A part of the business where the decisions keep stalling.

Growth Marketing

Clarity on which channels, creatives, and campaigns actually drive growth.

Growth Marketing

Clarity on which channels, creatives, and campaigns actually drive growth.

Operations & Logistics

Know what an order actually costs you, and whether it shipped when the system says it did.

Operations & Logistics

Know what an order actually costs you, and whether it shipped when the system says it did.

eCommerce Growth

Insight into why customers convert, and why they don't.

eCommerce Growth

Insight into why customers convert, and why they don't.

Product Retention

Which habits keep customers, which lead to churn, and what to do about each.

Product Retention

Which habits keep customers, which lead to churn, and what to do about each.

By what needs building
By what needs building

A capability you know is missing, whatever the industry.

A capability you know is missing, whatever the industry.

Analytics

One set of numbers leadership can bet on, and the drivers behind them.

Analytics

One set of numbers leadership can bet on, and the drivers behind them.

AI Systems & Agents

Agents that do the reconciling, flagging, and drafting your best people currently do by hand.

AI Systems & Agents

Agents that do the reconciling, flagging, and drafting your best people currently do by hand.

Applied AI

AI that answers from your definitions, so it doesn't contradict the dashboard.

Applied AI

AI that answers from your definitions, so it doesn't contradict the dashboard.

System Integration

Orders, inventory, and invoices that agree, without a spreadsheet in the middle.

System Integration

Orders, inventory, and invoices that agree, without a spreadsheet in the middle.

Strategic Advisory

A senior data leader in the room when the decision gets made.

Strategic Advisory

A senior data leader in the room when the decision gets made.

Proof

What happened when we did it.

Different businesses, same approach. The full studies say how each result was measured.

Two flat years, then +30% topline and EBITDA in the first year the budget ran on measurement the team trusted.

The changes were earlier TV and direct mail flighting and a re-ranked channel mix. We will not claim the split between the measurement and a good year, and the team now runs the Monday numbers and the biweekly model without us.

Letting the system choose each customer's next offer added +10% revenue per user.

One promo calendar for everyone became a per-customer decision about which offer or nudge comes next. What it optimizes toward is the same number finance reports, which is what made it safe to switch on.

A nightly agent now does the reconciliation that used to eat someone's Mondays.

Census, billing, and the CRM never agreed, and a person absorbed the difference by hand. The agent matches them overnight, clears routine mismatches on rules the operator signed off, and escalates only the genuine ones. Actions taken without approval: zero, by design.

Who does the work

Principals do the work.

There is no layer beneath us you have not met, and no account manager between you and the person building the thing. When scope grows we add senior people, and you meet them before they start.

Between us the team has run data programmes in pharma, banking, media, utilities, and identity alongside the consumer work: multi-billion-dollar initiatives, petabyte-scale infrastructure, and CISSP-credentialled security and governance. Which mostly matters because it means the governance, access, and security questions get answered on the first call rather than the third.

How partnerships unfold

How partnerships unfold

We start by doing some of the work, because it is the fastest way for both of us to know if this is worth it.

Most of our work comes through referrals, so the first conversation can just be about your problem. From there, engagements grow in small steps that each have to earn the next, and this is what that has looked like:

Health & Fitness SaaS

A look at one number

Cost nothing, took under an hour of their time, and found no reliable growth equation and metrics nobody trusted.

$4k fixed, 4 weeks

One trusted core metric layer: the growth equation, defined, tested, and agreed with finance.

Scope grew as it earned it

Marketing, product, and ops reporting, each added when the last piece proved out.

Embedded partner

Now including governed AI self-serve, live in production.

amp grew from under $1M to $30M ARR in that year. Data maturity stayed ahead of the business the whole way, so the right bets got pressed early and wrong turns got caught before they got expensive.

Turn insights into action.

We dont replace your stack. We make it useful. Tell us what youre working on, and well share how wed connect the dots.

Turn insights into action.

We dont replace your stack. We make it useful. Tell us what youre working on, and well share how wed connect the dots.

Turn insights into action.

We dont replace your stack. We make it useful. Tell us what youre working on, and well share how wed connect the dots.