Solutions

Solutions

Solutions

eCommerce Growth

eCommerce Growth

Know why customers convert, and why they don't.

One funnel from ad click to checkout, experiments that settle debates, and personalization that lifts order value without discounting the margin away.

Free audit to start. No new platform. You own everything we build.

The Moment

Conversion dipped. Three teams, three theories.

If this week looks familiar, this page is for you.

Today

−12%

Checkout conversion, week over week

AS

Alex • Wed 10:05am

Ads quality dropped, has to be the new prospecting audiences.

SB

Sasha • Wed 10:09am

Site got slower after the theme update. Probably that.

KT

Kai • Wed 10:14am

Or the free shipping promo ended? Someone should check.

Everyone has a theory. Nobody has the funnel.

WITH THE SYSTEM

AS

Alex • Tue 4:48pm

Where exactly is the conversion drop coming from?

Analytic • Tue 5:12pm

Isolated to mobile, product page to cart, starting Tuesday 2:10pm. That matches the shipping-banner test going live. Desktop is unaffected.

Where, when, and why, from one funnel. The fix ships the same day.

The Playbook

The ecommerce growth playbook

Each piece answers a decision your team already faces every week. Together they make one funnel picture your people and your AI read from.

Unified Funnel Tracking

One source of truth from impression to purchase, across ads, onsite events, and checkout. When conversion dips, you see where and why.

Unified Funnel Tracking

One source of truth from impression to purchase, across ads, onsite events, and checkout. When conversion dips, you see where and why.

Experimentation & A/B Testing

Tests designed and read properly, so "the new page works better" is a measured fact rather than a hunch that ships.

Experimentation & A/B Testing

Tests designed and read properly, so "the new page works better" is a measured fact rather than a hunch that ships.

Merchandising & Assortment Analytics

See which products drive attachment, order value, and repeat purchase, then point SKU expansion, placement, and bundling at what is proven.

Merchandising & Assortment Analytics

See which products drive attachment, order value, and repeat purchase, then point SKU expansion, placement, and bundling at what is proven.

Promo & Pricing Effectiveness

The true return of discounts, free shipping, and cross-sells by cohort and channel, so promotions that buy revenue while burning margin get caught.

Promo & Pricing Effectiveness

The true return of discounts, free shipping, and cross-sells by cohort and channel, so promotions that buy revenue while burning margin get caught.

Personalization & Site Journeys

Experiences tailored by funnel stage: discovery for first-time visitors, frictionless checkout for buyers who are ready now.

Personalization & Site Journeys

Experiences tailored by funnel stage: discovery for first-time visitors, frictionless checkout for buyers who are ready now.

AI-Driven Recommendations

Product recommendations and dynamic offers based on what each shopper is likely to want next, lifting units per order and repeat rate.

AI-Driven Recommendations

Product recommendations and dynamic offers based on what each shopper is likely to want next, lifting units per order and repeat rate.

Definitions in code, not in someone's head.

Definitions in code, not in someone's head.

Every metric above comes from a governed layer: versioned, tested, and owned by you. Your team reads it. Your AI reads the same thing. That is why answers stay right as the business changes.

Every metric above comes from a governed layer: versioned, tested, and owned by you. Your team reads it. Your AI reads the same thing. That is why answers stay right as the business changes.

21% →

0%+
0%+

Answer accuracy, same AI model, before and after a governed definition layer. Anthropic internal results, 2026.

How it Starts

Start with one gap.

From a few thousand a month, scaling only when the work earns it.

01

Free audit

We find the biggest decision gap in your marketing measurement and show you what it costs.

02

First build, fixed scope

A trusted core metric layer in weeks, not quarters. Small enough to be safe, real enough to matter.

03

Scale when it earns it

Embedded senior team, playbooks applied where they pay. You own every model, dashboard, and definition.

eCommerce Growth Insights

See how this system applies to you.

We dont replace your stack. We make it useful. Tell us what youre working on, and well share how wed connect the dots.

See how this system applies to you.

We dont replace your stack. We make it useful. Tell us what youre working on, and well share how wed connect the dots.

See how this system applies to you.

We dont replace your stack. We make it useful. Tell us what youre working on, and well share how wed connect the dots.