Usage, cohorts, and lifecycle AI that show which habits keep customers and which quietly lose them, so you invest in what makes people stay.
Free audit to start. No new platform. You own everything we build.
The Moment
By the time it reaches a dashboard, the behavior that caused it is months old.
Today
Net revenue churn, this month
DK
Dana • Tue 4:48pm
QBR is Thursday. Why did churn jump? Anyone?
JP
Jordan • Tue 5:12pm
Digging in. Could be the pricing change, could be the app update. Hard to say yet.
The damage is booked. The investigation starts now.
WITH THE SYSTEM
Analytic • Tue 5:12pm
Week-two usage of saved routines dropped for the March cohort. Same early pattern as last spring's churn wave. Lifecycle nudge queued for review.
DK
Dana • Tue 6:48pm
Approving the nudge. Let's also look at onboarding for that cohort this sprint.
The habit broke in week two. You hear about it in week two.
The Playbook
Each piece answers a decision your team already faces every week. Together they make one behavioral picture your people and your AI read from.
Answer accuracy, same AI model, before and after a governed definition layer. Anthropic internal results, 2026.
How it Starts
From a few thousand a month, scaling only when the work earns it.
We find the biggest decision gap in your marketing measurement and show you what it costs.
A trusted core metric layer in weeks, not quarters. Small enough to be safe, real enough to matter.
Embedded senior team, playbooks applied where they pay. You own every model, dashboard, and definition.
